For me actions speak a lot louder than words, so I have decided to make this more of a visual portfolio of some things I have been lucky enough to work on, from the smaller projects to the very big ones…
OPERA GRILL, CHESTER (AUTUMN 2016)
Working with my client Individual Restaurants on the launch of Opera Grill in Chester.
CAFFE GRANDE, PICCOLINO (EARLY 2016)
Working with my client Individual Restaurants on the launch of Caffe Grande Piccolino in Manchester.
GINO D’ACAMPO MY RESTAURANTS (LATE 2015)
I worked alongside my client Individual Restaurants to create a new premium casual restaurant brand for UK Italian TV chef, Gino D’Acampo.
Here’s a small selection of the videos we put together…
MIRUS JOURNEYS TRAVEL VIDEO (SPRING 2015)
It was great to work with Mirus Journey’s and Pantling Studios on this intro video back in April 2015. *Warning* watching this video will make you want to leave the country…
CHRISTMAS (WINTER 2015)
A fun Christmas message we created for Club Individual members (Loyalty card for Individual Restaurants)
ICELAND FOOD TV (WINTER 2014)
I have been super lucky to work on a brand new project this winter for a major supermarket chain. The brief was to create a brand new online food channel for Iceland foods. The aim is to show customers just how good Iceland products really are. I have been meeting the suppliers, script writing, directing and styling the shoots, producing videos that focus on food, and quality. Check them out for yourself
Here’s a small selection of the videos we put together…
Check out our Food TV channel for yourself here
POP-UP RESTAURANT (WINTER 2013)
Towards the end of 2013 I had the pleasure of working on my very first pop-up restaurant BAR BBQ ON ICE. Pop-up restaurants are a great way to either try something new or create more established brand traction in the market… in this case my client tried something new and it paid off, such a stunning site! Check it out for yourself here
EVENTS- SEE AND BE SEEN (SPRING- WINTER 2013)
In 2013 I worked on a number of events around the UK that have ranged in size from 40-300 guests. Its important for brands and marketing teams or consultants, to take every opportunity possible to connect directly to customers and get to know their thoughts and experiences direct. It was fun spending time in the restaurants with the teams and getting to know our guests.
INDIVIDUAL RESTAURANTS- PODCAST’S (SPRING-WINTER 2013)
In this ever changing world it’s important to communicate with your customers on many levels… its not just all about the items you sell or the spaces you create.
A great way to give back is to provide guests with a complimentary added extra like a podcast, that brings your brand to them at home or on the move.
STREAM THE PODCAST WE CREATED FOR INDIVIDUAL RESTAURANTS HERE
INDIVIDUAL RESTAURANTS- CHRISTMAS E-CARD CAMPAIGN (WINTER 2012)
The inspiration- I wanted to create a Christmas E card that summed up all of brands under The Individual Restaurants umbrella in one communication, that was stylish yet had a touch of magic about it. I hope you agree that this Christmas E card does all of those things!
View it in all its glory here
INDIVIDUAL RESTAURANTS CHRISTMAS MENU CAMPAIGN (AUTUMN 2012)
The Inspiration- I wanted to do something a little different this year for the Christmas campaign. I wanted to get as far away from tinsel and Christmas trees as possible! I wanted a look that was modern, minimalist, fresh but to have a slight retro spin to it. I am a big fan of etiquette guides with a quintessentially British feel, so we decided to mix all those elements together and came up with a fun (non tinsely) campaign.
INDIVIDUAL RESTAURANTS NEW GROUP WEBSITE (SUMMER/AUTUMN 2012)
The brief – to produce a website that brought all five of the companys branded websites together under one roof and to create one core umberella brand.
The look- Sleek, sophisticated and modern mixed with easy functionality and stunning photography were all things we strived for!
I’m extremly proud of the end result, view the website here and let me know what you think!
A NEW BI-WEEKLY E-NEWSLETTER WHICH CURRENTLY IS SENT OUT TO OVER 250,000 LOYALTY CARD MEMBERS AND GROWING… (SUMMER 2012)
Click here to read all of the latest bog posts linked to the newsletters.
CHAOPHRAYA THAI RESTAURANT GROUP- REBRAND (2011)
ONE OF MY FAVOURITE PROJECTS OF 2011- THE PLAM SUGARE MENU APP FOR iPAD- APPETHAI DRINKS MENU (WINTER 2011)
New site openings at the end of 2011 included Chaophraya in the Bullring Birmingham and also Chaobaby in Meadowhall Sheffield. Both of these new shopping centre sites echo the new branding and brand values we worked so hard on, complementing a beautiful interior fit out courtesy of Jonathon Morgan Design Associates, I think you’ll agree that they look stunning!
I am lucky enough to work with some great businesses from forward thinking graphic designers and uniform specialists , to one of the best printers in the UK, ensuring all aspects of copy, design and print are hassle free for my clients. I also have very strong contacts within the industry and can provide you with anyone from human resources and training gurus to development chefs. If there is an area that I don’t cover, there is a good chance I know someone who does, including food and drink suppliers!
“We seek it here, we seek it there, we seek good marketing everywhere!”
If you are looking for an experienced marketing consultant specialising in the restaurant industry, offering unbiased, professional marketing advice or simply want a great blog to read, you have come to the right place…