Location, Location, Location…

Posted by Louise on 13 February, 2012

Where to start if you don”t have Kirstie and Phil on speed dial…

Finding the right site for a new restaurant or any business for that matter, is critical! There is no set formula to what will and won”t work in any given location, so you need to focus on who you are actually targeting the restaurant at. 
A new fine dining restaurant for example will only work in areas where the local community have a high disposable income, don”t even think about sticking on it on the high street in between two fast food joints, it just won”t work! Have a look at the local competition to work out if your business is right for the area. You need to take things in account like their prices, menu content, size etc so you know what the local market can sustain.

There are some key things that you need to keep in mind when searching for the perfect location for example; local parking and transport links, space outside for al fresco dining, the sites location is relation to a financial district bringing in that all important corporate buck, the list is endless but the most important factor, the key to it all, is footfall. The higher the footfall the more chance a standard mid-week lunchtime is http://www.phpaide.com/?langue=fr&id=11 going to be busy- Simple

Most people set their sights on central high street locations for the obvious reasons of high footfall and exposure but in some cases it can be preferable to be on online casino a side street, a brand new waterfront development or a new central food-court.These locations off the beaten track may offer your a larger unit online pokies or even a cheaper rental price than on the traditional high street.The money that you save by not having a high street location needs to be pumped back into the business on areas like staff training and marketing to ensure your business stands out from the crowd.

There are loads of estate agents that specialise in securing restaurant locations and they will be more than happy to show you a wide range of suitable premises. Some landlords will require a landlords pack to help sell you and your business to their clients, which basically contains information about your brand, the clientele that you seek to attract, the size of site you are looking to invest in and your financial backing.

Listen to your instincts, explore the local area, don”t over compromise, draw up a list of your top 10 locations and hound your estate agent until they find you the location of your dreams!


Welcome / Contact

“We seek it here, we seek it there, we seek good marketing everywhere!”
If you are looking for an experienced marketing consultant specialising in the restaurant industry, offering unbiased, professional marketing advice or simply want a great blog to read, you have come to the right place…

Contact me…

Tweet me @louisehitch

Follow me

  • Twitter
  • Facebook
  • LinkedIn
  • Bl

Latest Tweet