What is marketing?
Posted by admin on 26 January, 2012
A lot of people are confused by what marketing actually is, it is not the same as PR! I find a lot of people get the two things mixed up as every time I talk about marketing someone inevitably says “We have someone that handles our PR” so I thought I would set the record straight and take some time out to explain the true meaning of marketing as a true definition and in my own words!
Marketing is defined as;” The activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have a value for the customer, clients, partners and society at large.” Wikipedia.
This replaces the previous definition, which still appears in the AMA”s dictionary; “An organisational function and set of processes for online pokies creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders. It generates the strategy that underlines sales techniques, business communication and business developments. It is an integrated process through which companies build strong customer relationships and create vale for their customers and themselves”- Wikipedia.
Branding is the visual way in which you market your company. A brand is everything that your customers or guests experience when dealing with your company, the entire purchasing casino experience of your product or service is all a form of marketing.
This encompasses everything from the telephone manner used by your team when answering the phone, to the way your sales team conduct themselves and interact with a customer, the service they receive, the ease of using your website to the actual product you are selling and the after sales care.
This whole experience is what creates a loyal customer that will return year after year, product after product, IF its done properly! However, if you decide to focus on short term gain turning a “quick buck” a la Del boy, you will find that you create a brand and company with a very short shelf life, you can”t say you weren”t warned!